<![CDATA[The innovative potential of Sharia-based crowdfunding platforms to align finances with Islamic principles remains untapped in much of Indonesia's Muslim communities. This study investigated how halal supply chains, Islamic social media marketing, and zakat awareness influence intentions to use such platforms. It also examined how Sharia financial literacy might moderate these relationships. Through questionnaires given to Indonesians familiar with Islamic finance, the research gauged relationships between constructs using PLS-SEM analysis. Findings revealed all three independent variables—halal supply chains, religious social media marketing, and zakat consciousness—positively impacted intentions, though strengths varied. Sharia financial knowledge was found to qualify some linkages, underscoring its pivotal role in shaping religious and ethical responses to fintech. By integrating doctrinal values and behavioral predictors through the Theory of Planned Behavior framework, this work offers a nuanced understanding of adoption factors. It contributes to the discourse around Islamic digital finance and provides practical guidance for developers, marketers, and leaders aiming to boost accessibility and trust in Muslim communities.]]>
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