<![CDATA[In the world of education, the role of teacher personality competence in the formation of generation Z character is closely related. This article analyzes the role of teacher personality competence in the character building of Generation Z, especially in facing the impact of rapid technological development. This study uses library research methods by collecting data from various academic sources, such as journals, books, scientific articles, and previous research reports. The results show that teachers' personal competence has a very important influence in shaping the characteristics of generation Z, which include characteristics such as figital, hyper-customization, realism, pragmatic, FOMO (Fear of Missing Out), DIY (Do It Yourself), and weconomist. The research also identified several challenges faced by teachers, such as students' divided attention, changes in learning methods, moral degradation, and lack of literacy. To overcome this, several strategies were proposed, such as the role of the teacher as a facilitator, integrating character education, developing soft skills, implementing project-based learning (PBL), and encouraging active student collaboration. This research is expected to provide new insights for educators in overcoming the challenges of generation Z character building.]]>
Copyrights © 2025
