MULTINETICS
Vol. 11 No. 1 (2025): Vol. 11 No. 1 (2025): MULTINETICS Mei (2025)

Studi Komparatif Metode Naive Bayes dan Support Vector Machine dalam Menganalisis Sentimen Ulasan Ask-AI

Faqih, Husni (Unknown)
Aji, Sopian (Unknown)
Suseno, Kheri Agus (Unknown)



Article Info

Publish Date
23 Jun 2025

Abstract

The development of Artificial Intelligence (AI) has brought significant changes in the field of information and communication. The Ask-AI application is popular and has many reviews on the Google Play Store platform. The purpose of this study is to analyze user review sentiments towards the Ask-AI application and compare the performance of two text classification algorithms, namely Naive Bayes and Support Vector Machine (SVM) in classifying reviews into positive and negative sentiment categories. A total of 628 reviews were used as a dataset consisting of 314 positive reviews and 314 negative reviews. The dataset has gone through a text preprocessing stage including letter transformation (transform cases), tokenize, common word removal (stopword removal), and dictionary-based stemming. Data analysis using RapidMiner software and for model performance evaluation using the k-fold cross-validation approach which can provide more stable and representative results for the entire data. The evaluation results produce a performance value of the SVM algorithm which has very good performance. SVM produces an accuracy of 94.08%, a precision of 96.23%, a recall of 92.31%, and an Area Under Curve (AUC) value of 0.981. Meanwhile, the Naive Bayes algorithm provides an accuracy of 78%, a precision of 85.23%, a recall of 68.37%, and an AUC of 0.801. The results of the study indicate that the SVM method is superior to Naïve Bayes in classifying the sentiment of Ask-AI application user reviews because it can provide more accurate, consistent, and more sensitive classification results to variations in text data. It is hoped that this study can be a reference for choosing the optimal sentiment classification algorithm for AI-based application user review data.

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Journal Info

Abbrev

multinetics

Publisher

Subject

Computer Science & IT

Description

Multinetics is a peer-reviewed journal is published twice a year (May and November). Multinetics aims to provide a forum exchange and an interface between researchers and practitioners in any computer and informatics engineering related field. Scopes this journal are Content-Based Multimedia ...