<![CDATA[Ethics is not just wrong or real correct problem. Ethics concern arranging the embracedvalue, adhered and hold high by a group of certain society. Arrange value or order going intoeffect unwritten generally, and if happened the dubious collision or deviation hence given bydubious of moral and social. In the world of business, socialize to represent customer andprospecting customer, becoming central attention in a business activity, hence have thecompany ought to adapt from activity of marketing with ethics or norm going into effect insociety. It means corporate social responsibility progressively the increasing of awarenesssocialize about health and environment, this matter is attitude by a lot of company liftedlyis environmental theme in making program of advertisement for his product. But that way,serious response to environment which progressively destroy likely not yet a lot of conductedby company. Even a lot of company which impinge ethics in conducting marketingcommunications.Keywords : marketing, ethics, corporate social responsibility.]]>
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