Bussman Journal : Indonesian Journal of Business and Management
Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025

FAKTOR-FAKTOR PENYEBAB LEMAHNYA KEDUDUKAN KONSUMEN DIBANDINGKAN PELAKU USAHA DI INDONESIA

Wohon, Ernesta Uba (Unknown)
Tija, Laura Berenika Apriliani (Unknown)
Siwemole, Louise Mariano Ngiso Artono (Unknown)
Donpiera, Giovanni Lucianus M. (Unknown)
Wallep, Imanuel Markutoja (Unknown)



Article Info

Publish Date
25 Jun 2025

Abstract

The weak position of consumers against business actors is a very important issue in the context of consumer protection in Indonesia. Consumers are often at a disadvantage because business actors have greater economic power, information, and legal access. In today's digital era and free market, consumer protection challenges are increasingly complex, especially with the emergence of digital products and services that are not yet fully regulated in consumer protection regulations. This can reduce consumer loyalty and damage the reputation of irresponsible business actors. The research method used in this research study is normative legal research. Thus, this research is very important because it aims to identify and analyze the factors that cause the weak position of consumers in relations with business actors in Indonesia. In addition, this research is also important because it aims to analyze the impact of the weak position of consumers on the national economic system and identify its influence on the level of public trust in business actors in Indonesia. By doing so, it is expected that the position of consumers in Indonesia can become stronger and optimally protected

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Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...