Applying Artificial Intelligence (AI) in product design offers opportunities to enhance efficiency, idea exploration, and personalization. However, its impact on human creativity and related ethical concerns remains unclear. This study aims to explore the role of AI in product design and highlight challenges in human-AI collaboration. Using an exploratory approach and a Systematic Literature Review with the PRISMA protocol, findings show that while AI accelerates the design process, human involvement remains crucial for creativity. Ethical issues such as intellectual property and workforce displacement also require attention. The study underscores the need for collaborative approaches and further research across diverse industries.
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