This study aims to examine how the community views the implementation of the Family Hope Program (PKH) in an effort to reduce poverty in Dumai City. PKH is a form of conditional social assistance from the government that focuses on improving the welfare of underprivileged families, especially in the fields of education, health, and social. The research method used is qualitative with data collection techniques through in-depth interviews with five informants who are beneficiaries of the program. The research findings show that the majority of the community has a positive response to this program because the cash assistance provided is very helpful in meeting basic needs, especially in supporting children's education. However, there are a number of obstacles, such as the suboptimal determination of the target recipients of assistance and the lack of programs that support family economic empowerment. The community hopes that the implementation of PKH in the future will not only be consumptive, but also be able to encourage economic independence through skills training or assistance for productive businesses. Thus, this program can have a more significant and sustainable impact in overcoming poverty.
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