Sebuah Paradigma Baru Mengenai Strategi Pemasaran

Susnaryati Susnaryati (Dosen STIE Indonesia Malang)

Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Vol 3, No 1 (2005)

AbstractRecently the marketing paradigm is entering a new stage namely lateral marketing concept. This paradigm gives us a wider description about the concept of marketing and is a really dynamic concept. Many kinds of new technique to produce a product which gives totally an extra point for the customer is something which is can not be possible to be delayed. Therefore the concept of company marketing must be able to change from traditional marketing paradigm to lateral marketing paradigm.Key word; lateral marketing, strategy