Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 11 No 2 (2024): December

Sacred Simplicity? Exploring TAM and User Intent in Islamic Bank Mobile Services in Indonesia

Sultoni, Mohammad Hamim (Unknown)
Darmawati, Mila (Unknown)
Mujaddidi, Ah. Shibghatullah (Unknown)
Fahrurrozi, Fahrurrozi (Unknown)
Firmansyah, Farid (Unknown)



Article Info

Publish Date
31 Dec 2024

Abstract

This study explores the antecedents of customer satisfaction among mobile banking users by refining the Technology Acceptance Model (TAM) through the lens of intention to use as a mediating mechanism. In doing so, it deepens the conceptual scaffolding of TAM by juxtaposing ease, utility, and volition within a digital Islamic banking context. A survey of 150 active BSI mobile banking users across multiple provinces was analyzed using Partial-Least-Squared Structural Equation Modeling. The results indicate that ease of use significantly bolsters satisfaction—directly and indirectly—while perceived usefulness exerts its influence chiefly through intention. Surprisingly, usefulness alone fails to predict satisfaction, suggesting a more nuanced psychological calculus in fintech adoption. These insights furnish digital banking strategists with a practical blueprint: prioritize interface simplicity to cultivate loyalty and perceived value.

Copyrights © 2024






Journal Info

Abbrev

minds

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...