Garuda - Garba Rujukan Digital

E-COMMERCE SEBAGAI STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH DALAM MENINGKATKAN KEUNGGULAN BERSAING PADA LEVEL MARKETING ASEAN Sultoni, Mohammad Hamim
IQTISHODUNA IQTISHODUNA (VOL 11, NO: 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v1i1.3699

Facing ASEAN Economic Community 2015, SMEs in Indonesia should have competence andcompetitive advantage as the key to face competition for trading in ASEAN levels. The competitivenessexpected is including quality of the product aspect, access for information of marketing and resources.Because of that, this research has a goal to know the role of E-Commerce with a case study of SMEs in MalangCity. Research Method used is field observation in some SMEs that have implemented E-Commerce as MarketingStrategy. Results of the research indicate that the significant role of E-Commerce to the improvement of marketaccess of SMEs in Malang. The biggest influence is on improvement sales of products and the expansion ofnew market shares. In the future, this research is expected to be an overview of the importance utilization of Ecommerce.The lack of knowledge of E-commerce strategy and access for marketing information for SMEs inIndonesia became one of the problems that must be resolved in facing AEC 2015.

Loyalty As Affecting Mediator Of Service Quality And Customer Satisfaction Towards Competitive Advantage Mohammad Hamim Sultoni; Sudarmiatin
Junal Ilmu Manajemen Vol 4 No 2 (2021): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v4i2.103

When preparing an effective marketing strategy, a bank must consider its competitors as well as its customers. Establishing a mutual relationship with customers requires a better means of satisfying customer needs than the competitors. Micro, Small, and Medium-sized Enterprises (MSMEs) should always analyze their competitors and develop marketing strategies that effectively give the company a good position compared to the competitors and provide a competitive advantage as strong as possible. This research was conducted using a quantitative method. The design was categorized as causal relationship research. The data were then analyzed using the path analysis. Findings of the research showed that customer satisfaction, service quality, and customer loyalty affected the competitive advantage of Sentra Batik Pamekasan. The effect of customer loyalty on the competitive advantage could be observed from the number of Sentra Batik Pamekasan’s customers who decided not to move to other financial institutions (banks). When the company could give better service quality, the customer loyalty and the competitive advantage among financial institutions would get higher.

INTEGRATED MARKETING STRATEGY FOR BEVERAGES FRANCHISE INDUSTRY Mohammad Hamim Sultoni
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.514 KB)

Trend of food and beverage industry in Asian market shows a positive growth. it is showed that nominal growth in the region over the next five years is expected to average 9% per year compared to a global average of 6.4% per year. Cokelat Klasik as a business in the F&B line optimistic to fight in the market and competition. For over eight-monthsoperation, Cokelat Klasik has a main hypothesis problem about the unreached target sales. According to the data, percentage of reachable target sales of Cokelat Klasik is 54% and is still unreached target sales. So, this research have goals to know the effectivemarketing strategy that’s can be implemented for the next step. The approach used is qualitative methods. The depth-interview will be primary data to collect information from external environment. Then, literature review is also used to support analysis as secondary data. Internal data will be analyzed using Business Model Canvas, 4Ps Analysis, STP (Segmenting, Targeting, and Positioning) and Strength & Weakness. External data will be analyzed using the Porter Five Forces, Competitor Analysis and Opportunity & Threat. Then, the internal data and external data will be analyzed in TOWS Matrix. The proposed solution is derived from the new marketing mix and Program of Integrated Marketing Communications (IMC). The element of IMC that’s used is consist ofsix tools, which are: advertising, sales promotion, event and sponsorship, directmarketing, and digital/internet marketing. The implementation plan is set on one year periods which is from Sept 2017 until August 2018.

SMEs Internationalization Process through Brand Awareness and Perceived Quality Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin; Rosmiza Bidin
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.127

The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.

The Influence of Corporate Social Responsibility Programs To The Image of Corporations Mohammad Hamim Sultoni
AFEBI Management and Business Review Vol 1, No 1 (2016)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

The social responsibility nowadays is the company’s response to the environmental and social aspects. It is based on the determination of government regulations in Article 74 of Act Number 40 Year 2007 on Limited Liability Companies. The implementation of Corporate Social Responsibility (the so called CSR) program presently is not only as a social responsibility but also as a core of marketing strategy in growing or maintaining the image of the company. Even the results of research conducted by Roper Search Worldwide explained that as much as about 66% of respondents are ready to change brands to the companies that have a positive social image in the form of CSR program. Therefore, this research has an objective to determine the influence of CSR program against the image of the company.This research uses a quantitative approach which has result in a clear and definite conclusion. The findings concluded that the variables of Corporate Social Responsibility (X3) are significantly takes effect and has the most dominant influence with the result t tcount of 4.701 with the significance t of 0.000. Meanwhile, CSR Goals with tcount of 2.552 with significance t of 0.013 have significant influence. While CSR Issue has no significant influence with tcount of -0.411 with significance t of 0.682.

Pelaku UMKM Muslim Madura dalam Menghadapi Era Bisnis Digital: Analisis Peluang dan Ancaman Mohammad Hamim Sultoni; Ah Shibghatullah Mujaddidi; Ira Hasti Priyadi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.10018

The era of industry 4.0 increases the use of digital platforms to improve business performance, covering marketing, operational, and financial management needs. SMEs as part of business actors are required to be able to adapt to the digital business era. This study aimed to analyze the SMEs in Madura in facing the changes from the traditional to the digital business era and to explore the perspectives of the opportunities and threats they face. A total of 10 MSME actors from various fields who are indigenous Madurese became interviewees in this study. The results showed that 74% of the sample had made adjustments and implemented digital platforms for their business development. Era industry 4.0 membuat penggunakan platform digital dalam meningkatkan performa bisnis menjadi pesat, baik itu untuk kebutuhan pemasaran, operasional hingga pengelolaan keuangan. UMKM sebagai bagian dari pelaku usaha dituntut untuk mampu beradaptasi menghadapi era bisnis digital. Penelitian ini bertujuan untuk menganalisa para UMKM Madura dalam menghadapi perubahan era bisnis tradisional kearah digital serta menggali perspektif peluang dan ancaman yang mereka hadapi. Sebanyak 10 pelaku UMKM dari berbagai bidang yang merupakan masyarakat asli Madura menjadi narasumber wawancara dalam penelitian ini. Hasil penelitian menunjukkan bahwa 74% sampel telah melakukan penyesuaian dan menggunakan platform digital untuk pengembangan bisnis mereka.

LOYALTY AS AFFECTING MEDIATOR OF SERVICE QUALITY AND CUSTOMER SATISFACTION TOWARDS COMPETITIVE ADVANTAGE Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin
Journal of Business Studies and Management Review Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

When preparing an effective marketing strategy, a bank must consider its competitors as well as its customers. Establishing a mutual relationship with customers requires a better means of satisfying customer needs than the competitors. Micro, Small, and Medium-sized Enterprises (MSMEs) should always analyze their competitors and develop marketing strategies that effectively give the company a good position compared to the competitors and provide a competitive advantage as strong as possible. This research was conducted using a quantitative method. The design was categorized as causal relationship research. The data were then analyzed using the path analysis. Findings of the research showed that customer satisfaction, service quality, and customer loyalty affected the competitive advantage of Sentra Batik Pamekasan. The effect of customer loyalty on the competitive advantage could be observed from the number of Sentra Batik Pamekasan’s customers who decided not to move to other financial institutions (banks). When the company could give better service quality, the customer loyalty and the competitive advantage among financial institutions would get higher.

The Influence of Corporate Social Responsibility Programs To The Image of Corporations Mohammad Hamim Sultoni
AFEBI Management and Business Review Vol. 1 No. 1 (2016): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v1i1.9

The social responsibility nowadays is the company’s response to the environmental and social aspects. It is based on the determination of government regulations in Article 74 of Act Number 40 Year 2007 on Limited Liability Companies. The implementation of Corporate Social Responsibility (the so called CSR) program presently is not only as a social responsibility but also as a core of marketing strategy in growing or maintaining the image of the company. Even the results of research conducted by Roper Search Worldwide explained that as much as about 66% of respondents are ready to change brands to the companies that have a positive social image in the form of CSR program. Therefore, this research has an objective to determine the influence of CSR program against the image of the company.This research uses a quantitative approach which has result in a clear and definite conclusion. The findings concluded that the variables of Corporate Social Responsibility (X3) are significantly takes effect and has the most dominant influence with the result t tcount of 4.701 with the significance t of 0.000. Meanwhile, CSR Goals with tcount of 2.552 with significance t of 0.013 have significant influence. While CSR Issue has no significant influence with tcount of -0.411 with significance t of 0.682.

Digital Marketing and Electronic Word of Mouth: A Literature Review Mohammad Hamim Sultoni
Manajemen Bisnis Vol. 13 No. 01 (2023): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v13i01.29511

This research using literature study as a methods. In addition to variables, a method often used in digital marketing research is to use quantitative methods with the Structural Equation Modeling (SEM) approach. The results showed that the variables that are consist of several variable, there are quality of the website that have the function to measure the reliability of the site, the quality of the information provided by the site, and the desire of consumers to share their experience of using it to the other consumers (E- WOM).

Loyalty as Affecting Mediator of Service Quality And Customer Satisfaction Towards Competitive Advantage Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin
MBIA Vol 20 No 1 (2021): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v20i1.1310

When preparing an effective marketing strategy, a bank must consider its competitors as well as its customers. Establishing a mutual relationship with customers requires a better means of satisfying customer needs than the competitors. Micro, Small, and Medium-sized Enterprises (MSMEs) should always analyze their competitors and develop marketing strategies that effectively give the company a good position compared to the competitors and provide a competitive advantage as strong as possible. This research was conducted using a quantitative method. The design referred to causal relationship research. The data were then analyzed using the path analysis. Findings showed that customer satisfaction, service quality, and customer loyalty affected the competitive advantage of Sentra Batik Pamekasan. The effect of customer loyalty on the competitive advantage could be viewed from the number of Sentra Batik Pamekasan's customers who decided not to move to other financial institutions (banks). When the company could give better service quality, the customer loyalty and the competitive advantage among financial institutions would get higher. Abstrak Dalam mempersiapkan strategi pemasaran yang efektif, pihak perbankan harus mempertimbangkan pesaingnya dan juga konsumennya. Membangun hubungan antara konsumen yang menguntungkan, memerlukan alat pemuasan kebutuhan konsumen sebagai sasaran yang lebih baik daripada pesaingnya. UMKM harus senantiasa menganalisis pesaing dan mengembangkan strategi pemasaran kompetitif yang secara efektif memposisikan UMKM dalam menghadapi pesaing dan memberikan keunggulan kompetitif sekuat mungkin. Penelitian ini menggunakan metode kuantitatif, jenis penelitian termasuk kategori hubungan kausal sedangkan analisis dalam penelitian ini menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa kepuasan konsumen, kualitas layanan, dan loyalitas konsumen mempengaruhi keunggulan bersaing di Sentra Batik Pamekasasan. Dampak dari loyalitas konsumen terhadap keunggulan bersaing dapat dilihat dari seberapa banyak konsumen Sentra Batik Pamekasasan yang tidak pindah ke lembaga keuangan lain. Semakin bagus kualitas layanan maka semakin tinggi tingkat loyalitas konsumen dan keunggulan bersaing antar lembaga keuangan juga akan semakin tinggi. Kata Kunci : Loyalitas konsumen, kepuasan konsumen, kualitas layanan, keunggulan bersaing

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