<![CDATA[Creative MSMEs in West Java have a strategic role in driving economic growth while achieving the Sustainable Development Goals (SDGs). However, the implementation of SDGs in this sector still faces complex challenges, including low awareness of business actors, limited access to funding, and less than optimal government support. This study aims to analyze the influence of SDGs awareness, access to funding, and government support on the implementation of SDGs in creative MSMEs in West Java. The study used a quantitative approach with an explanatory research method . Data were collected through questionnaires to 250 creative MSMEs in West Java selected using purposive sampling techniques . Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) using SmartPLS 4.0. The model was tested to ensure validity, reliability, and predictive power before hypothesis testing. Government support has the strongest influence (β=0.41; p<0.01), then SDGs awareness (β=0.33; p<0.01) and access to funding (β=0.25; p<0.05). This model can explain 61% of the variance in SDGs implementation. The results of the analysis show that the three variables have a positive and significant effect on SDGs implementation. This finding indicates that policy interventions should focus on strengthening government support, accompanied by increasing SDGs literacy and simplifying access to sustainable financing.]]>
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