MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Pengaruh Product Knowledge, Literasi Keuangan Terhadap Keputusan Menabung Pada Bank BJB Makassar

Payuk, Ratna (Unknown)
Paranoan, Natalia (Unknown)
Sipi, Afian Dezi Sanda (Unknown)

Article Info

Publish Date
23 Apr 2025

Abstract

This research aims to examine the influence of product knowledge and financial literacy on customers' decisions to save at Bank BJB Makassar branch. The respondents in this study were 60 respondents who were customers who had savings at the Makassar branch of Bank BJB. By determining the sample size using the Roscoe formula. Furthermore, to measure the size of the research, a Likert scale was used with a test using the SPSS Version 26 program. Data analysis was carried out using multiple linear regression analysis, classical assumption tests, hypotheses, ANOVA tests and coefficient determination. The research results show that product knowledge and financial literacy have a significant effect on customers' decisions to save 30% at Bank BJB Makassar branch, with a value obtained of 0.306.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...