MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Pengaruh Pengaruh Sosial dan Psikologis Terhadap Keputusan Pembelian Pada Kain Songket Palembang

Oktaviani, Nikita (Unknown)
., Megawati (Unknown)

Article Info

Publish Date
23 Apr 2025

Abstract

This consider points to analyze the impact of social and mental variables on obtaining choices on Palembang songket cloth. The test of this ponder comprised of 252 respondents chosen utilizing the purposive examining strategy. Information were collected through a survey with a Likert scale and analyzed utilizing numerous direct relapse with the assistance of SPSS form 25. The comes about appeared that social and mental components had a critical impact on acquiring choices both in part and at the same time. This finding demonstrates that the social environment and mental components of buyers play an critical part in deciding obtaining choices for songket cloth

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...