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Oktaviani, Nikita
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Pengaruh Sosial dan Psikologis Terhadap Keputusan Pembelian Pada Kain Songket Palembang Oktaviani, Nikita; ., Megawati
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.10928

Abstract

This consider points to analyze the impact of social and mental variables on obtaining choices on Palembang songket cloth. The test of this ponder comprised of 252 respondents chosen utilizing the purposive examining strategy. Information were collected through a survey with a Likert scale and analyzed utilizing numerous direct relapse with the assistance of SPSS form 25. The comes about appeared that social and mental components had a critical impact on acquiring choices both in part and at the same time. This finding demonstrates that the social environment and mental components of buyers play an critical part in deciding obtaining choices for songket cloth
Co-Authors Megawati .