MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Peran Promosi, Persepsi Harga dalam Meningkatkan Keputusan Pembelian Kcharis Tenun Jumputan Palembang

Suharja, Taufik Hidayat Ria (Unknown)
Artina, Nyimas (Unknown)

Article Info

Publish Date
23 Apr 2025

Abstract

This research aims to determine the role of promotion, price perception on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City. The research employs a quantitative descriptive method, with purposive sampling and multiple regression analysis using SPSS version 26. Respondents were buyers from KC Haris Jaya with a sample of 100 respondents. The results of the research are that promotions, price perceptions have a positive and significant influence on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City, partially or simultaneously.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...