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All Journal MDP Student Conference
Suharja, Taufik Hidayat Ria
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Peran Promosi, Persepsi Harga dalam Meningkatkan Keputusan Pembelian Kcharis Tenun Jumputan Palembang Suharja, Taufik Hidayat Ria; Artina, Nyimas
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11069

Abstract

This research aims to determine the role of promotion, price perception on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City. The research employs a quantitative descriptive method, with purposive sampling and multiple regression analysis using SPSS version 26. Respondents were buyers from KC Haris Jaya with a sample of 100 respondents. The results of the research are that promotions, price perceptions have a positive and significant influence on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City, partially or simultaneously.
Co-Authors Nyimas Artina