MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Pengaruh Motivasi, Persepsi, Sikap terhadap Keputusan Pembelian Ban di Toko Sumber Ban

Susanto, Jenny (Unknown)
Juwita, Ratna (Unknown)

Article Info

Publish Date
23 Apr 2025

Abstract

This study aims to determine and analyze the influence of motivation, perception and attitude on tire purchasing decisions at Toko Sumber Ban Km 3.5. The analysis technique applied in this study is multiple linear regression. Based on the findings of the study, it is explained that the motivation and attitude variables have a significant partial effect on purchasing decisions at Toko Sumber Ban, while the perception variable does not have a significant partial effect on purchasing decisions at Toko Sumber Ban. The motivation, perception, and attitude variables have a significant effect in the simultaneous context on purchasing decisions at Toko Sumber Ban.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...