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Susanto, Jenny
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Motivasi, Persepsi, Sikap terhadap Keputusan Pembelian Ban di Toko Sumber Ban Susanto, Jenny; Juwita, Ratna
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11071

Abstract

This study aims to determine and analyze the influence of motivation, perception and attitude on tire purchasing decisions at Toko Sumber Ban Km 3.5. The analysis technique applied in this study is multiple linear regression. Based on the findings of the study, it is explained that the motivation and attitude variables have a significant partial effect on purchasing decisions at Toko Sumber Ban, while the perception variable does not have a significant partial effect on purchasing decisions at Toko Sumber Ban. The motivation, perception, and attitude variables have a significant effect in the simultaneous context on purchasing decisions at Toko Sumber Ban.
Co-Authors Ratna Juwita