MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Pengaruh Kepercayaan dan Nilai Dirasakan Terhadap Loyalitas Pelanggan pada Pempek Selendang Mayang

Maharani, Delisti (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
25 Apr 2025

Abstract

This study aims to analyze the influence of trust and perceived value on customer loyalty to Pempek Selendang Mayang, both partially and simultaneously. Using a descriptive quantitative method with a Likert scale questionnaire, the study involved 161 respondents selected using the Slovin method and analyzed with SPSS. The results indicate that trust and perceived value have a positive and significant effect on customer loyalty to Pempek Selendang Mayang.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...