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Maharani, Delisti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Kepercayaan dan Nilai Dirasakan Terhadap Loyalitas Pelanggan pada Pempek Selendang Mayang Maharani, Delisti; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11091

Abstract

This study aims to analyze the influence of trust and perceived value on customer loyalty to Pempek Selendang Mayang, both partially and simultaneously. Using a descriptive quantitative method with a Likert scale questionnaire, the study involved 161 respondents selected using the Slovin method and analyzed with SPSS. The results indicate that trust and perceived value have a positive and significant effect on customer loyalty to Pempek Selendang Mayang.
Co-Authors Yulizar Kasih