MDP Student Conference
Vol 4 No 2 (2025): The 4th MDP Student Conference 2025

Analisis Strategi Pemasaran dan Kinerja Usaha Spice In Bowl di Kota Palembang

Adliah, Aminah (Unknown)
Adelia, Mutia (Unknown)
Kasih, Yulizar (Unknown)

Article Info

Publish Date
25 Apr 2025

Abstract

This study aims to analyze the marketing strategy and business performance of a food enterprise. The business offers two menu variants with innovative, practical, and eco-friendly packaging. The analysis focuses on the implemented marketing strategy, which includes digital promotion through social media and a sales system. Business performance is evaluated based on profit and loss statements and balance sheets. The analysis results show that digital promotion increases the number of orders, and the pre-order system supports operational efficiency.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...