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Adliah, Aminah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Strategi Pemasaran dan Kinerja Usaha Spice In Bowl di Kota Palembang Adliah, Aminah; Adelia, Mutia; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11141

Abstract

This study aims to analyze the marketing strategy and business performance of a food enterprise. The business offers two menu variants with innovative, practical, and eco-friendly packaging. The analysis focuses on the implemented marketing strategy, which includes digital promotion through social media and a sales system. Business performance is evaluated based on profit and loss statements and balance sheets. The analysis results show that digital promotion increases the number of orders, and the pre-order system supports operational efficiency.
Co-Authors Adelia, Mutia Yulizar Kasih