Journal of Management and Entrepreneurship Research
Vol. 6 No. 2 (2025)

Cute-Bri: Exploring Cultural Authenticity Resource Role in Driving Competitive Advantage

Febrianur Ibnu Fitroh Sukono Putra (Universitas Dian Nuswantoro, Indonesia)
Roymon Panjaitan (Universitas Dian Nuswantoro, Indonesia)
Elia Resha Fatmawati (Universitas Dian Nuswantoro, Indonesia)
Seline Widi Rumanti (Universitas Dian Nuswantoro, Indonesia)

Article Info

Publish Date
06 Jul 2025

Abstract


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Journal Info
Journal of Management and Entrepreneurship Research
Website

Abbrev

jmer

Publisher

Universitas Islam Nahdlatul Ulama Jepara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, ...