ANALISIS FRAMING, SIMULASI POLITIK, DAN HIPERREALITAS DALAM KARIKATUR NAWADOSA JOKOWI PADA EDISI KHUSUS TEMPO.CO JULI 2024

Chairani, Dessita
Dwiana, Ressi

Jurnal Netnografi Komunikasi
Vol. 4 No. 1 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3

This study examines how Tempo's special edition "Nawadosa Jokowi" frames President Joko Widodo using Jean Baudrillard’s concepts of simulacra and hyperreality, alongside Robert Entman’s framing analysis. Employing a qualitative approach, the study analyzes the visual representation in the caricature to understand its impact on public perception of Jokowi’s leadership. The findings show that the caricature constructs a symbol of broader political failure, framing his leadership as a regression of democracy. The application of simulacra and hyperreality reveals that Jokowi’s image has transitioned from reality to a media-constructed perception, which dominates public discourse. This highlights the power of media in shaping political reality, where visual representation creates a hyperreality more influential than the actual political facts.