International Journal of Global Operations Research
Vol. 6 No. 2 (2025): International Journal of Global Operations Research (IJGOR), May 2025

The Application of Dynamic Simulation for Determining Competitive Sales Strategies of Cassava Chips Using iThink

Falleryan, Muhammad (Unknown)
Juanito, Axel (Unknown)
Nurcahya, Dimas (Unknown)
Tosida, Eneng Tita (Unknown)
Subandi, Kotim (Unknown)
Sugara, Victor Ilyas (Unknown)

Article Info

Publish Date
05 Jun 2025

Abstract

This study aims to determine sales strategies for cassava chips through a dynamic simulation approach using iThink software. The simulation is used to model the factors influencing sales performance, such as fluctuations in raw material prices, operational costs, and market demand patterns. By employing a CLD (Causal Loop Diagram) model and dynamic simulation, this research evaluates various strategies, including product diversification, digital promotion, and distribution efficiency. The simulation results indicate that implementing strategies such as flavor variant diversification and increased promotion through social media can significantly improve sales and profits. Validation was carried out through sensitivity testing on cost and sales parameter changes, demonstrating that dynamic simulation can be an effective tool to support data-driven strategic decision-making

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Journal Info
International Journal of Global Operations Research
Website

Abbrev

ijgor

Publisher

Indonesian Operations Research Association

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mathematics

Description

International Journal of Global Operations Research (IJGOR) is published 4 times a year and is the flagship journal of the Indonesian Operational Research Association (IORA). It is the aim of IJGOR to present papers which cover the theory, practice, history or methodology of OR. However, since OR is ...