Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Global Operations Research
Juanito, Axel
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mathematics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Application of Dynamic Simulation for Determining Competitive Sales Strategies of Cassava Chips Using iThink Falleryan, Muhammad; Juanito, Axel; Nurcahya, Dimas; Tosida, Eneng Tita; Subandi, Kotim; Sugara, Victor Ilyas
International Journal of Global Operations Research Vol. 6 No. 2 (2025): International Journal of Global Operations Research (IJGOR), May 2025
Publisher : iora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47194/ijgor.v6i2.377

Abstract

This study aims to determine sales strategies for cassava chips through a dynamic simulation approach using iThink software. The simulation is used to model the factors influencing sales performance, such as fluctuations in raw material prices, operational costs, and market demand patterns. By employing a CLD (Causal Loop Diagram) model and dynamic simulation, this research evaluates various strategies, including product diversification, digital promotion, and distribution efficiency. The simulation results indicate that implementing strategies such as flavor variant diversification and increased promotion through social media can significantly improve sales and profits. Validation was carried out through sensitivity testing on cost and sales parameter changes, demonstrating that dynamic simulation can be an effective tool to support data-driven strategic decision-making
Co-Authors Eneng Tita Tosida Falleryan, Muhammad Nurcahya, Dimas Subandi, Kotim Sugara, Victor Ilyas