Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev

Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali

Pratama, I Wayan Adi (Unknown)
Prasiasa, Dewa Putu Oka (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Website

Abbrev

art

Publisher

Politeknik Internasional Bali

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Description

The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, as well as conceptual, technical, and methodological papers on all aspects includes research findings, experimental design, analysis, and recent ...