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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Edu Cendikia: Jurnal Ilmiah Kependidikan Journal of Education Research Jurnal Ilmiah Hospitality Management BINA CIPTA Jurnal Pengabdian Pada Masyarakat Jurnal Bisnis dan Manajemen West Science Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies Jurnal Abdi Anjani Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif JURNAL MULTIDISIPLIN BHATARA
Pratama, I Wayan Adi
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Tantangan Komunikasi dalam Negosiasi Bisnis Lintas Budaya Putranto, Algooth; Febrian, Wenny Desty; Sanjaya, Feri; Haryati, Haryati; Santosa, Sonny; Pratama, I Wayan Adi
Journal of Education Research Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i2.1037

Abstract

Penelitian ini mendalami tantangan komunikasi yang timbul dalam konteks negosiasi bisnis lintas budaya, sebuah aspek yang semakin penting dalam pendidikan global di era saat ini. Dengan meningkatnya integrasi global, interaksi bisnis lintas budaya tidak hanya menjadi umum tetapi juga semakin kompleks. Faktor-faktor seperti perbedaan budaya, bahasa, dan konteks sosial-politik memainkan peran penting dalam proses negosiasi tersebut. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor-faktor tersebut memengaruhi komunikasi dalam konteks negosiasi bisnis lintas budaya dan implikasinya dalam konteks pendidikan. Metode studi literatur digunakan untuk menganalisis berbagai sumber informasi yang relevan, termasuk artikel, buku, dan jurnal ilmiah. Hasil penelitian menunjukkan bahwa pemahaman mendalam tentang perbedaan budaya, bahasa, dan konteks sosial-politik sangat penting dalam mencapai kesuksesan dalam negosiasi lintas budaya, yang juga relevan dalam konteks pendidikan global. Rekomendasi disarankan bagi lembaga pendidikan dan para profesional di bidang pendidikan untuk memberikan perhatian khusus terhadap pelatihan komunikasi lintas budaya serta menciptakan lingkungan belajar yang beragam budaya untuk meningkatkan efektivitas pendidikan lintas budaya.
The Effect of Employee Competence and Organizational Culture on Competitive Advantage in the Tourism Industry in Bali Kurnia Harahap, Muhammad Ade; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Harsono, Iwan
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.741

Abstract

The tourism industry in Bali represents a dynamic and competitive landscape, where businesses strive to gain and maintain a competitive advantage in a global market. This study investigates the influence of employee competence and organizational culture on competitive advantage within the context of the tourism sector in Bali. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was employed to analyze data collected from 170 participants working in various tourism-related businesses. The findings reveal significant positive relationships between employee competence, organizational culture, and competitive advantage. Employee competence was found to positively influence organizational culture and competitive advantage, while organizational culture was positively associated with competitive advantage. Furthermore, organizational culture partially mediated the relationship between employee competence and competitive advantage. These findings underscore the importance of investing in employee development and fostering a positive organizational culture to enhance competitiveness in the tourism industry in Bali.
Pelatihan Event Technology dan Show Management kepada Generasi Z di Politeknik Internasional Bali Marmaiyatno; Pratama, I Wayan Adi; Prakoso, Ganang Adityo; Wahyuni, Anak Agung Nyoman Sri
Jurnal Abdi Anjani Vol 2 No 1 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v2i1.1135

Abstract

Event merupakan suatu kegiatan yang diselenggarakan untuk memperingati hal-hal penting penting sepanjang hidup manusia baik secara individu maupun kelompok yang terkait secara adat, budaya, tradisi, dan agama yang disenggarakan untuk tujuan tertentu serta melibatkan lingkungan masyarakat yang diselenggarakan pada waktu tertentu. Banyak sekali event yang memanfaatkan teknologi untuk mendukung acara suapa berjalan dengan sukses dan lancar cohtohnya penggunaan green screen dan memanfaatkan OBS (Open Broadcaster Software) sebagai Software yang digunakan dalam event Virtual, Dalam kegiatan event tersebut perlunya sebuat show management untuk memastikan jalannya acara di panggung berlangsung sesui dengan rundown yang sudah disepakati. Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan pelatihan event teknologi dan show management kepada generazi z untuk meningkatkan pengetahuan dan skill dalam dunia event. Metode yang digunakan dalam kegiatan ini adalah workshop. Dalam pengabdia ini team pengabdian selaku narasumber menyampaikan seorang yang berfokus di dunia event harus mempunya skill technology dalam melaksanakan event dan bisa mengatur dalam pelaksanaan event 2 hal itu yang sangat penting dalam melakukan virtual event. Kegiatan pengabdian pada masyarakat di MICE LAB Politeknik Internasional Bali berjalan dengan lanjar berkat Kerjasama antara Politeknik Internasional Bali dengan SMA/SMK Se-Bali.
Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Jurnal Pengabdian Pada Masyarakat Vol 9 No 1 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i1.678

Abstract

Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdian kepada masyarakat sangat dibutuhkan terkait keberadaan desa wisata Cemagi dalam perkembangan pariwisata global. Program pelatihan terkait digital marketing diselenggarakan selama dua hari, bertempat di balai desa wisata Cemagi. Program pengabdian kepada masyarakat memberikan kontribusi kepada masyarakat melalui penerapan digital marketing menjadi langkah esensial dalam mendukung perkembangan desa wisata dan meningkatkan daya saingnya di era digital saat ini. Dengan menggunakan alat-alat digital yang sesuai dan melibatkan penduduk setempat, desa wisata dapat mengoptimalkan potensi wisatawan, menciptakan pekerjaan lokal, serta mempromosikan dan melestarikan warisan budaya mereka secara global. Oleh karena itu, penggunaan digital marketing merupakan investasi yang sangat bernilai untuk memajukan masa depan desa wisata.Hasil yang diperoleh adalah meningkatnya kemampuan dan ketrampilan yang dimiliki masyarakat desa wisata Cemagi terkait pemasaran digital, terhadap produk industry pariwisata, seperti pondok wisata, paket wisata, dan produk UMKM. Community engagement programs are a wise step in harnessing the potential of a village. This community engagement program will take place for two days, from September 21st to 22nd, 2023, in the Cemagi tourism village. The community engagement program consists of digital marketing training for 25 young individuals from the village, in two days training program. The community engagement with digital marketing training was needed as global development in tourism village. Contributing to the community through digital marketing is a crucial step in helping rural tourism villages thrive and compete in this digital age. By utilizing the right digital tools and involving local residents, tourism villages can harness the potential of a larger tourist influx, create local job opportunities, and promote their cultural heritage to the world. Therefore, digital marketing represents a highly valuable investment for the future of tourism villages. The result was community competence of Cemagi tourism village in digital marketing, especially in tourism industry product, such as guesthouse, tour packages, and UMKM’s product.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
Navigating Linguistic Challenges: The Use Of Balinese Terminologies By Tourism Actors In Rural Villages Damayanti, Luh Sri; Pratama, I Wayan Adi; Wibawa, I Ketut
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.221

Abstract

The massive growth of tourism villages in Bali is not echoed by the development of quality of the local community. One biggest challenge faced by local community in running the tourism was English competence. This research aimed at identifying the use of English in tourism villages and the challenges encountered by tourism actors in tourism villages in Bali. The research was qualitative research involving 19 informants. Data were obtained vi written interviews and analysed qualitatively. The results revealed that English is used to do general communication, sell tickets, do upselling, explain the villages, do correspondence, and handle complaints. In the communication, the tourism actors encountered 2 categories of barriers which were cultural barrier & language barrier. The cultural barrier was represented by the difficulty in explaining Balinese local terminologies and the difficulty to understand tourists’ utterances due to different accents. Meanwhile the language barrier wasclearly seen by the limited English vocabulary that they mastered.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Santi Diwyarthi, Ni Desak Made; Setiawati, Rahmi; Pratama, I Wayan Adi; Listya Cahya, Darmawan; Daroini, Muchlis
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Studi Netnografi: Dimensi Kepuasan Wisatawan Nusantara Terhadap Homestay di Ubud Pratama, I Wayan Adi; Ramadhan, Ikhlas
Jurnal Ilmiah Hospitality Management Vol. 13 No. 1 (2022)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i1.216

Abstract

Dalam 20 tahun terakhir, pemanfaatan internet menjadi sebuah alat berkompetisi dan komunikasi telah disadari oleh praktisi dan akademisi. Pada industri pariwisata, internet menjadi media pemasaran yang efektif bagi perkembangan homestay permasalahan penelitian ini difokuskan pada dimensi kepuasan wisatawan dalam menggunakan homestay di Ubud melalui ulasan Google. Metode penelitian yang digunakan adalah deskriptif kualitatif berjenis netnografi. Penelitian ini bertujuan untuk menganalisis dimensi kepuasan wisatawan nusantara terhadap homestay di Ubud. Pengumpulan data dilakukan dalam bentuk observasi non-partisipan. Data yang dibutuhkan dalam penelitian ini diperoleh dari sumber data primer (langsung) dan sumber data sekunder (tidak langsung). Sumber data primer didapatkan peneliti melalui hasil wawancana mendalam bersama pemilik atau pengelola homestay. Sedangkan sumber data sekunder diperoleh melalui kajian pustaka dan informasi berupa ulasan wisatawan. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif model Spradley. Hasil penelitian menunjukkan aspek positif yang menciptakan kepuasan wisatawan nusantara dalam menggunakan homestay di Ubud adalah: (1) Harga menginap yang murah, (2) Pemilik dan keluarga penyedia homestay yang ramah, (3) Kamar homestay yang bersih, (4) Lingkungan homestay yang nyaman dan tenang, (5) Perhatian oleh pemilik homestay kepada tamu yang menginap, (6) Pengalaman berinteraksi dengan kebudayaan masyarakat lokal, dan (7) Lokasi homestay yang strategis. Studi netnografi menunjukkan bahwa aspek positif yang dirasakan menunjukkan adanya indikasi loyalitas pengguna homestay di Ubud yakni Repeat Purchase, Retention dan Referrals.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
SOSIALISASI DIGITAL MARKETING DI DESA WISATA DI TABANAN Diwyarthi, Ni Desak Made Santi Diwyarthi; Pratama, I Wayan Adi
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada masyarakat ini dilaksanakan dalam rangka mempersiapkan kompetensi sumber daya manusia di desa wisata, dalam mengelola dan mengembangkan desa wisata. Desa yang dipilih sebagai tempat pelaksanaan kegiatan Pengabdian kepada asyarakat adalah desa wisata di Tabanan, yakni desa wisata Bongan. Dengan alasan, desa wisata ini baru memulai geliat usaha akomodasinya sebagai bagian dari perkembangan desa wisata. Metode yang digunakan adalah Participatory Action Research oleh Afandi (2020). Responden adalah para pemuda dan pengelola desa wisata yang ada di desa wisata Bongan, kecamatan Bongan, kabupaten Tabanan, Propinsi Bali. Sejumlah 25 pemuda dan pengelola desa wisata mengikuti program pengabdian kepada masyarakat yang berlangsung semenjak Juli hingga Oktober 2023. Hasil Pengabdian kepada masyarakat memperlihatkan desa wisata dapat berkembang secara maksimal dengan mengajak komponen masyarakat desa, meningkatkan kontribusi dan kapasitas lokal, mengembangkan profil desa, meningkatkan jumlah pengunjung, dan pendapatan anggota masyarakat serta kas desa.
Co-Authors Adinda, Clearesta Bambang Suharto Damayanti, Luh Sri Daroini, Muchlis Dewa Putu Oka Prasiasa Diwyarthi, Ni Desak Made Santi Diwyarthi Febrian, Wenny Desty Haryati Haryati Iwan Harsono Jata, I Wayan Listya Cahya, Darmawan Marmaiyatno Muhammad Ade Kurnia Harahap Ni Made Suastini, Ni Made Permatasari, Dwi Novita Cahyaningtyas Prakoso, Ganang Adityo Prastha Adyatma Pratiwi, Kadek Andita Dwi Putranto, Algooth Ramadhan, Ikhlas Sanjaya, Feri Santi Diwyarthi, Ni Desak Made Santosa, Sonny setiawati, rahmi Wahyuni, Anak Agung Nyoman Sri Wibawa, I Ketut Witarsana, I Gusti Agung Gede