Jurnal Bisnis dan Manajemen
Vol 17, No 1 (2016): March 2016

The Alternative Strategy For Strengthening Indonesian Textile and Clothing Industry Structure

ALLA ASMARA (Department of Economics Science, Faculty of Economics and Management, IPB)
YETI L. PURNAMADEWI (Unknown)
SRI MULATSIH (Unknown)
TANTI NOVIANTI (Unknown)



Article Info

Publish Date
14 Oct 2016

Abstract

Indonesian textile and clothing industry (TPT) is an industry most affected by markets dynamics growing (domestic and international). Strengthen the industrial sector is important aspects to guarantee the existence of Indonesian TPT industry. The purposes of this study are: (1) analyze the internal factors (strengths and weaknesses) of Indonesian TPT industry, (2) analyze the external factors (opportunities and threats) of Indonesian TPT industry, (3) formulate the alternative strategies to strengthen the Indonesian TPT industry, and (4) formulate the priority strategies to strengthenthe Indonesian TPT industry structure. SWOT and QSPM method used to answer the research objectives. The study results indicate that raw material is key factor for strengthening Indonesian TPT industry structure. Other key factors are human resource, infrastructure, market/marketing, product, production process, strategy/policy, and financial. On the internal side, the main strength is a variety of raw material alternative sources, while the main weakness is not always able to guarantee the raw material quantity, quality, and continuity. On the external side, international market product price tends to increase considered as major opportunity. Meanwhile, the main threat is in the high level of competition in domestic/international market. According to internal and external conditions, the position of Indonesian TPT industry in SWOT quadrant is in quadrant II, has strength but facing threat.

Copyrights © 2016






Journal Info

Abbrev

jbm

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Manajemen (JBM), with ISSN 1412 - 3681 (printed) and ISSN 2442 - 4617 (Online), is published by LMFE Faculty of Economics and Business Universitas Padjadjaran. JBM is published twice a year (every March and September). ...