Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Vol. 3 No. 3 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah

ANALISIS PERAN KEAMANAN DATA DALAM MENINGKATKAN KEPUASAAN NASABAH PADA PENGGUNAAN MOBILE BANKING

Tursinah, Mar’atun (Unknown)
Fasa, Muhammad Iqbal (Unknown)



Article Info

Publish Date
12 Dec 2024

Abstract

This research analyzes the role of data security in increasing customer satisfaction when using mobile banking. With the rapid development of information technology, mobile banking has become customers' main choice in carrying out banking transactions. However, high data security risks can reduce the level of customer trust. Through survey methods and qualitative data analysis, this research identifies security factors that influence customer satisfaction, such as data encryption, two-factor authentication, and privacy protection. The results show that a good level of data security makes a significant contribution to customer satisfaction. Recommendations from this research include improving security systems by mobile banking service providers and educating customers about the importance of protecting personal data. Thus, data security not only protects customer information but also improves their experience and satisfaction in using digital banking services.

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Journal Info

Abbrev

home

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Adalah Jurnal Ilmiah Ekonomi, Manajemen dan Syariah, terbit secara daring pada bulan April, Agustus dan Desember. untuk menyebarluaskan hasil-hasil penelitian dalam bidang Ekonomi dan sub bidang ekonomi ...