A Study on Marketing Strategy of Selected Home Appliances in Kolkata

Ghosh, Chinmoy

International Research Journal of Management, IT & Social Sciences
Vol 3 No 5: May 2016

Now that is the era of marketing strategy based on that the reputed companies try to maintain their position in the market. We actually study the new pattern of marketing strategy which influences customers to buy a particular product. The study provide a new horizon of marketing strategy poke (shock-knock), based upon the Maslow’s highest need level self-actualization.