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All Journal International Research Journal of Management, IT & Social Sciences
Chinmoy Ghosh, Chinmoy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A Study on Marketing Strategy of Selected Home Appliances in Kolkata Ghosh, Chinmoy
International Research Journal of Management, IT & Social Sciences Vol 3 No 5: May 2016
Publisher : International Journal of College and University (IJCU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i5.19

Abstract

Now that is the era of marketing strategy based on that the reputed companies try to maintain their position in the market. We actually study the new pattern of marketing strategy which influences customers to buy a particular product. The study provide a new horizon of marketing strategy poke (shock-knock), based upon the Maslow’s highest need level self-actualization.
Parameters of Proper Marketing Strategy of Selected Home Appliances in Kolkata Ghosh, Chinmoy
International Research Journal of Management, IT & Social Sciences Vol 3 No 7: July 2016
Publisher : International Journal of College and University (IJCU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i7.112

Abstract

Marketing strategies always chalk out in a specific manner, depending on that the companies can achieve their goal. This paper examined that the combination of five parameters (quality of material, brand, referral system, communication, niche market) create structured marketing strategy, which will generate us a new model.
The Evaluation of New Marketing Strategy of Selected Home Appliances Ghosh, Chinmoy
International Research Journal of Management, IT & Social Sciences Vol 3 No 11: November 2016
Publisher : International Journal of College and University (IJCU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i11.304

Abstract

The struggle for existence and growth is indeed very hard for firms in a competitive environment. As the environment changes their vision and objectives, structure, portfolio of business, market and competitive strategies Poke Strategy, includes the four ingredients such as Price, offers, brand, competitive marketing strategies.
Co-Authors Mukherjee, Sujit