Al-Kharaj: Journal of Islamic Economic and Business
Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi

The Influence of Premium Materials and Design Innovation on Erigo Brand Competitiveness in the Global Market

Tyo Azharil Fikri (Unknown)
Nurlaila (Unknown)
Marliyah (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study examines the influence of premium materials and design innovation on the competitiveness of the Erigo brand in the global market. The method used is descriptive quantitative, with a sample of 100 students from the Faculty of Economics and Islamic Business, UINSU. Data analysis was conducted using multiple linear regression through SPSS. The results indicate that premium materials and design innovation have a positive and significant effect on Erigo's competitiveness. These findings highlight the importance of material quality and product innovation in enhancing the position of local brands in the international market.

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Journal Info
Al-Kharaj: Journal of Islamic Economic and Business
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Negeri Palopo

Subject

Economics, Econometrics & Finance

Description

Al-Kharaj, Journal of Islamic Economic and Business is peer-reviewed journal published by program studi ekonomi syariah , Institut Agama Islam Negeri (IAIN) Palopo. Al-Kharaj focus on the research of Islamic Economic and Business. The aims of this journal is to explore and develop economic related ...