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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Tyo Azharil Fikri
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Economics, Econometrics & Finance

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The Influence of Premium Materials and Design Innovation on Erigo Brand Competitiveness in the Global Market Tyo Azharil Fikri; Nurlaila; Marliyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7287

Abstract

This study examines the influence of premium materials and design innovation on the competitiveness of the Erigo brand in the global market. The method used is descriptive quantitative, with a sample of 100 students from the Faculty of Economics and Islamic Business, UINSU. Data analysis was conducted using multiple linear regression through SPSS. The results indicate that premium materials and design innovation have a positive and significant effect on Erigo's competitiveness. These findings highlight the importance of material quality and product innovation in enhancing the position of local brands in the international market.
The Influence of Premium Materials and Design Innovation on Erigo Brand Competitiveness in the Global Market Tyo Azharil Fikri; Nurlaila; Marliyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7287

Abstract

This study examines the influence of premium materials and design innovation on the competitiveness of the Erigo brand in the global market. The method used is descriptive quantitative, with a sample of 100 students from the Faculty of Economics and Islamic Business, UINSU. Data analysis was conducted using multiple linear regression through SPSS. The results indicate that premium materials and design innovation have a positive and significant effect on Erigo's competitiveness. These findings highlight the importance of material quality and product innovation in enhancing the position of local brands in the international market.
Co-Authors Marliyah Nurlaila