Parameters of Proper Marketing Strategy of Selected Home Appliances in Kolkata

Ghosh, Chinmoy

International Research Journal of Management, IT & Social Sciences
Vol 3 No 7: July 2016

Marketing strategies always chalk out in a specific manner, depending on that the companies can achieve their goal. This paper examined that the combination of five parameters (quality of material, brand, referral system, communication, niche market) create structured marketing strategy, which will generate us a new model.