Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Vol 5 No 2 (2025)

DEVELOPMENT OF SIBHOTIK MOTIF DESIGNS, ACCOUNTING BOOKKEEPING AND DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)

Hatta, Atika Jauharia (Unknown)
Kusumawati, Toyibah (Unknown)
Marwanta, Y. Yohakim (Unknown)
Indraswono, Cahyo (Unknown)
Kurniawati, Anggreni Dian (Unknown)



Article Info

Publish Date
22 May 2025

Abstract

The aim of this community service is to improve the capabilities of the Wijayakusuma batik group SMEs in developing shibotik motif designs, accounting bookkeeping for recording transactions, and digital marketing using internet websites. This SME is in Ngandong village, Gantiwarno subdistrict, Klaten, chaired by Ms. Wijayanti. This group has several priority problems that must be resolved, including: fabric motif designs that are still monotonous and less attractive, bookkeeping that does not exist or financial records are still very simple, and marketing that is still traditional, namely only by word of mouth. The solution then provided by the community service to overcome this problem was to provide batik design training on shibori which is known as Shibotik, simple accounting bookkeeping training for SMEs either manually or simply computerized, as well as internet website development and training for marketing. The method approach applied is participatory training and supervision, partners will always be involved in every activity process. The output that has been achieved in this service is batik motifs applied to shibori, a simple accounting system for SMEs, and an internet website for marketing. With this training, partners are expected to have good skills and abilities in financial management, production and marketing.

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Journal Info

Abbrev

kreanova

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal KREANOVA merupakan jurnal pengabdian kepada masyarakat yang memiliki tujuan untuk memfasilitasi para ilmuwan, pelaksana pengabdian kepada masyarakat dan praktisi bisnis dalam mempublikasikan kegiatan pengabdian kepada masyarakat yang meliputi bidang ekonomi, manajemen dan bisnis,, akuntansi, ...