Dinamika
Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi

THE INFLUENCE OF SERVICE QUALITY, BRAND TRUST AND ADVERTISING ON PURCHASING DECISIONS FOR MAXIM TRANSPORTATION SERVICES IN BATAM CITY

Karangora, Agnesia Ina Peni (Unknown)
Saputra, Asron (Unknown)

Article Info

Publish Date
31 May 2025

Abstract

The aim of this research is to analyze the influence of service quality, brand trust and advertising on purchasing decisions for Maxim transportation services in Batam City. This research uses descriptive research with quantitative methods and the sample used is 385 respondents who have purchased Maxim transportation services. research This was analyzed using SPSS version 25 software. The partial test results from this research show that the independent variables, namely service quality, brand trust and advertising, have a positive and significant influence on purchasing decisions for Maxim Transportation Services in Batam City.

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Journal Info
Dinamika
Website

Abbrev

dinamika

Publisher

Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM ...