Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Saptapesona Literacy and Increasing Tourism Awareness in the Ciseupan Ecotourism Community, Cimahi City

Lukni Burhanuddin (Unknown)
Moch Vrans Romi (Unknown)
Nunung Aini Rahmah (Unknown)
Ferikawati Magdalena (Unknown)
Trisnia Manggiasih (Unknown)
Veronika Santi (Unknown)



Article Info

Publish Date
31 Jan 2025

Abstract

Ecotourism plays a vital role in preserving natural habitats and biodiversity while promoting sustainable management practices through energy efficiency, waste management, and environmental awareness. This community service initiative, conducted in the Ciseupan area of Cimahi City, aimed to enhance local understanding of the Sapta Pesona concept—safety, orderliness, cleanliness, coolness, beauty, friendliness, and memorable experiences—to support the sustainable development of ecotourism. The methodology involved problem identification with Pokdarwis Cibeber, workshops, focus group discussions (FGD), and evaluations. Primary data were collected through FGDs with 19 purposively sampled participants, while secondary data were derived from government reports and tourism management documents. Results revealed varied levels of public understanding of Sapta Pesona, with significant improvements in awareness among participants involved in the program. However, challenges such as limited program reach and inadequate public facilities were identified. Strategic recommendations include expanding educational outreach, providing specialized training, improving infrastructure, and fostering multisector collaboration. The initiative demonstrated a positive impact by raising awareness of tourism's ecological and economic benefits, laying the groundwork for sustainable ecotourism development in Ciseupan. 

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Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...