JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI

PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA)

Putra, Eka (Unknown)
Tarigan, Eka Dewi Setia (Unknown)

Article Info

Publish Date
31 May 2017

Abstract

This research heads for (1) knowing the influences of the packaging to the consumerbuying decision (2) to know influence of the pricing to the consumer buyingdecision. (3) to know influences of the packaging and price to the consumer buyingdecision. The study was conducted to 2400 respendents representing the buyerpopulation mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly thisresearch head for knowing the influences of packaging and price to the buyerdecisions.Keywords:Packaging, price and consumer buying decision

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Journal Info
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Website

Abbrev

bisman

Publisher

Universitas Medan Area

Subject

Decision Sciences, Operations Research & Management

Description

JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of ...