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PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA) Putra, Eka; Tarigan, Eka Dewi Setia
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.378 KB)

Abstract

This research heads for (1) knowing the influences of the packaging to the consumerbuying decision (2) to know influence of the pricing to the consumer buyingdecision. (3) to know influences of the packaging and price to the consumer buyingdecision. The study was conducted to 2400 respendents representing the buyerpopulation mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly thisresearch head for knowing the influences of packaging and price to the buyerdecisions.Keywords:Packaging, price and consumer buying decision
PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN Sahir, Syafrida Hafni; Ramadhani, Atika; Tarigan, Eka Dewi Setia
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.254 KB) | DOI: 10.31289/jkbm.v3i1.237

Abstract

This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.
Green Buying Behavior Using Theory of TPB in Online Shop in Medan City Eka Dewi Setia Tarigan; Yuni Syah Putri; Hesti Sabrina
International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i3.223

Abstract

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.
PENGARUH KEMASAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP (STUDI KASUS KELURAHAN CINTA DAMAI MEDAN HELVETIA) Eka Dewi Setia Tarigan; Eka Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.418

Abstract

This research heads for (1) knowing the influences of the packaging to the consumerbuying decision (2) to know influence of the pricing to the consumer buyingdecision. (3) to know influences of the packaging and price to the consumer buyingdecision. The study was conducted to 2400 respendents representing the buyerpopulation mi Sedaap in Kelurahan Cinta Damai Of Medan. Simultantly thisresearch head for knowing the influences of packaging and price to the buyerdecisions.Keywords:Packaging, price and consumer buying decision
PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN Syafrida Hafni Sahir; Atika Ramadhani; Eka Dewi Setia Tarigan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.805 KB) | DOI: 10.31289/jkbm.v3i1.237

Abstract

This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.
Pengaruh Kepemilikan Saham Dan Corporate Social Responsibility Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Yang Terdaftar di BEI Periode 2013-2017 Putri Yuri Astika; Patar Marbun; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 1 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.882 KB) | DOI: 10.31289/jimbi.v1i1.379

Abstract

This study aims to determine whether Share Ownership (X1) and Corporate Social Responsibility (X2) both partially and simultaneously have a significant effect on the Value of Manufacturing Companies Listed on the IDX. The data analysis method used is the classic assumption test, multiple linear regression analysis and hypothesis testing. The data used in this study is secondary data, by collecting financial statements of Manufacturing Companies in the form of balance sheets and income statements for 2013 up to 2017 which are listed on the Indonesia Stock Exchange. The sample used in this study was 10 samples. Based on the results of the study, the researchers suggested that manufacturing companies listed on the Stock Exchange can increase share ownership thereby increasing the value of the company so that the profits obtained by the company are high and also affect dividend payments because the market considers that high dividend payments reflect good corporate performance and provide good prospects in the future.
Pengaruh Pengembangan Sumber Daya Manusia dan Kompetensi Karyawan terhadap Kinerja Karyawan di Hotel Niagara Parapat Toba Sumatera Utara Weddy Nur Adam; Wan Suryani; Eka Setia Dewi Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1049.475 KB) | DOI: 10.31289/jimbi.v2i1.463

Abstract

This research aims to know "the influence of human resources development and competence on the performance of Hotel Niagara Parapat employees". This type of research is associative which is a research that is asking relations between two variables. The population in this study was the Hotel employee of Niagara Parapat, as many as 155 employees. And by using slovin formula, the number of samples in this study was as much as 61 respondents taken from all employees of the population. Based on the test results it can be seen that the partial test on the development of human Resources variable (X1) and the competency variable (X2) partially have a positive and significant influence on the performance variable (Y). Based on the test results F obtained the development of human Resources (X1) and competence (X2) simultaneously influence positively and significantly against the performance variables. And can be deduced from the Adjusted R Square value obtained by 0.679. To see the great effect of free variables against variables bound by calculating coefficient of determination (KD) = R2 x 100%, so it is obtained by 67.9%. Performance (bound variables) can be explained by the development of human Resources (X1) and competence (X2). The remaining 22.1% is influenced by other factors not described in this study.
HUBUNGAN DANA PIHAK KETIGA TERHADAP KREDIT BANK PEMERINTAH YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2003 – 2018 Cynthia Ayu Lestari; Ihsan Effendi; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.337 KB) | DOI: 10.31289/jimbi.v1i2.389

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This study aims to avoid the "Third Party Fund Relationship of Government Banks listed on the Indonesia Stock Exchange for the period 2003 - 2018" which includes demand deposits, time deposits and savings against loans extended by the bank government. The sample data is 64 samples (from 2003 - 2018). By using descriptive test method, do not know test and moving average method and third party fund growth. The test results show the simultaneous influence of third parties on bank government credit. The correlation coefficient test shows that third party funds are positive and significant for credit. Meanwhile, the growth of third party funds is not stable every year.
PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA AROMA BAKERY & CAKE MEDAN Sarah Nabilah; Adelina Lubis; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 1 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.278 KB) | DOI: 10.31289/jimbi.v1i1.381

Abstract

The research entitled The Effect of Marketing Mix Strategy on Customer Satisfaction at Aroma Bakery Cake Medan aims to provide empirical evidence about the effect of simultaneous and partial price, product, location and promotion variables on customer satisfaction at Aroma Bakery Cake Medan, and knowing promotion variables dominant influence on customer satisfaction at Aroma Bakery Cake Medan.The data used in this study are primary data obtained through the distribution of questionnaires to respondents, namely consumers of Aroma Bakery Cake Medan. The sampling technique used is random sampling. For data analysis, the author uses multiple linear analysis Based on the results of testing the hypothesis it can be announced that product variables, location and promotion are positively and significantly related, but the price variable is not positive and not significant positive partial to customer satisfaction at Aroma Bakery Cake Medan. Taken together / simultaneous product variables, prices, locations and promotions show a positive and significant impact on customer satisfaction on Aroma Bakery Cake Medan. In addition, the test results also state that the dominant variables affecting consumers on the Aroma Bread Cake Medan are promotion variables.
PENGARUH LIKUIDITAS DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015-2018 Weny Cintia Dewi; M. Yamin Siregar; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.257 KB) | DOI: 10.31289/jimbi.v1i2.406

Abstract

 Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh likuiditas terhadap nilai perusahaan, untuk mengetahui dan menganalisis pengaruh pertumbuhan penjualan terhadap nilai perusahaan untuk mengetahui dan menganalisis pengaruh likuiditas dan pertumbuhan penjualan terhadap nilai perusahaan pada perusahaan telekomunikasi yang terdaftar di BEI.Populasi pada penelitian ini seluruh Perusahaan Telekomunikasi  Yang Terdaftar di Bursa Efek sebanyak 5  perusahaan dan sampel dari penelitian sebanyak 5 perusahaan dengan 4 tahun pengamatan berjumlah 20 sampel. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dokumentasi. Teknik analisis yang digunakan dalam penelitian ini adalah Uji Chow-test (Common vs fixed effect), Uji Hausman, Analisis Regresi Berganda Model Panel Data dengan menggunakan Model Efek Tetap (Fixed Effect Model) dan Model Efek Random (Random Effect Model), lalu menggunakan uji asumsi klasik, melakukan uji hipotesis dengan menggunakan uji parsial dan uji simultan sertan menggunakan uji determinan.Hasil Penelitian menunjukkan bahwa Likuiditas secara parsial berpengaruh dan signifikan terhadap Nilai Perusahaan Pada Perusahaan Telekomunikasi, Pertumbuhan Penjualan secara parsial tidak berpengaruh terhadap Nilai Perusahaan Pada Perusahaan Telekomunikasi dan Likuiditas dan pertumbuhan penjualan secara simultan berpengaruh terhadap nilai perusahaan. Dengan nilai Nilai R-Square adjusted Model sebesar 0.870577. Nilai tersebut dapat likuditas dan pertumbuhan penjualan mampu mempengaruhi atau menjelaskan nilai perusahaan secara simultan atau bersama-sama sebesar 87,05% dan sisanya sebesar 12,95% dipengaruhi oleh faktor-faktor lain
Co-Authors Adelina Lubis Afbie, Ahmad Rafi Naufal Ahmad Rafiki Akman Daulay Alfifto Amelia , Wan Rizca Amrin Mulia Utama Nasution Amrin Mulia Utama Nst Amrin Nasution Anas Tesya Br Sitepu Anggeun Famelia Atika Ramadhani Azzura, Dinda Baginda Harahap Bobby Umroh Bobby Umroh Br Tarigan, Ester Zaneta Aurina Budiman, Gracesilia Anastasya Cynthia Ayu Lestari Dahrul Siregar Dahrul Siregar Datubara, Maryono Efrianty Hasibuan Eka Putra Fatona, Apreliani Rahma Febriani, Amelia Finta Aramita Fitriani Tobing Ginting, Jelita Br Hasibuan, Laila Handayani Hery Syahrial Hesti Sabrina Hotbin Hasugian Humaira, Sahla Hutagalung, Mhd Rezi Ramadhan Hutagaol, Reski Br Ida Royani Ihsan Effendi Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Linda Lores M. Yamin Siregar Masut, Masut Mas’ut, Mas’ut Miduk Arta Muhammad Yamin Siregar Mustakim , Istiqfar Nababan, Octavia Mia Nainggolan, Gloria Angelina Vanessa Nasution, Amrin mulia Nindya Yunita Nur Abwaini Nasution Panjaitan, Tabita Pasaribu, Grace Helena Patar Marbun Pribadi , Teddy Pristina Nur Andayani Putra, Irwansyah Putri Yuri Astika Putri, Aprilla Dwiana Ramadhani, Atika Safrida Hafni Sahir Sahir, Syafrida Hafni Sambas, Rizky Aulia Sarah Nabilah Sembiring , Lidya Br Sianturi, Sarifah Sinulingga, Denio Armanda Sirait, Yosi Irma Liza Siregar, M Yamin Sitepu, Karda Sitepu Siti Alhamra Salqaura Sri Sarah br G.Manik Syafrida Hafni Sahir Teddi Pribadi Tita Kiftiah Tohap Parulian Wan Rizka Amelia Wan Suryani Weddy Nur Adam Weny Cintia Dewi Wijaya, Hafiz Hadi Yamin Siregar Yuni Syah Putri Yuni Syahputri