JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DELFI HOT COCOA DI SUPERMARKET MAJU BERSAMA GLUGUR MEDAN

Wijaya, Muslim (Unknown)

Article Info

Publish Date
15 Nov 2016

Abstract

This research intends to know is the price influence to the buyer decision Delfi Hot Cocoa of Maju Bersama Departement Store Medan, (2) Is the product quality influence on the buyer decision Delfi Hot Cocoa of maju Bersama Department store Medan. Simultanly this research head for knowing the influence of price and  product quality to the buyer decision of Maju Bersama Department store Medan. The population of the these research are 120 consumer who eat the delfi hot cocoa of Maju Bersama Departement Stor Medan and the sample are 92 consumer who eat the Delfi Hot Cocoa od Maju Bersama Departement Store. Keywords: Price, Quality Of Product, Buyer Decision

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Journal Info
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Website

Abbrev

bisman

Publisher

Universitas Medan Area

Subject

Decision Sciences, Operations Research & Management

Description

JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of ...