PENGARUH TREN FASHION, GAYA HIDUP, LITERASI SYARIAH, TERHADAP PERILAKU KONSUMTIF MAHASISWA DI UNISNU JEPARA

Khafidhoh, Ayuk Nurul
Susilo, Edi

Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi
Vol. 5 No. 1 (2025)

This study aims to identify the influence of sharia literacy, lifestyle, and fashion trends on the consumer behavior of UNISNU Jepara students. This study collected quantitative data using a questionnaire. This study involved active students from various study programs at UNISNU Jepara. Hypothesis testing, t-test, coefficient of determination, and multiple linear regression analysis were applied. The findings of the study indicate that fashion trends and lifestyle have a significant impact both simultaneously and separately on the consumer behavior of UNISNU Jepara students. Lifestyle has a more significant influence than sharia literacy on student consumption behavior.