Kualitas dan Daya Tahan Produk Makeup Brand Lokal untuk Rias Pengantin Internasional: Analisis Perkembangan dan Tantangan

Anik Maghfiroh
Ifa Nurhayati
One Juniar Putri Pratama
Darul Falaqis Salaf
Rahel Tio Srilinsky Hutagaol
Salsa Kesya Anugraheni

JURNAL MULTIDISIPLIN ILMU AKADEMIK
Vol. 2 No. 2 (2025): April

This study aims to examine the quality and durability of local Indonesian makeup brands in the context of international bridal makeup. The research method used is a literature review, collecting and analyzing various related publications regarding local makeup products, especially concerning product durability and quality under extreme conditions. The findings indicate that local Indonesian makeup products, such as Wardah, Make Over, Emina, and others, have shown competitive quality and can withstand extreme conditions, although challenges remain, such as consistency between batches and performance outdoors. Despite these challenges, the use of local products in international bridal makeup is increasingly accepted due to continuous innovations.