Ifa Nurhayati
Universitas Negeri Semarang

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Increasing Business Revenue of Student Entrepreneurs of Faculty of Engineering of UNNES through IT-Based Marketing Media Creation Training Rina Rachmawati; Wulansari Prasetyaningtyas; Godham Eko Saputro; Ifa Nurhayati
Jurnal Panjar: Pengabdian Bidang Pembelajaran Vol. 5 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/panjar.v5i2.37252

Abstract

Several problems that arise from the Entrepreneurship Education program at UNNES: 1) inadequate knowledge and understanding of student entrepreneurs of FT Unnes in the area of Digital Marketing, 2) only 50% of student entrepreneurs of FT Unnes were knowledgeable in product marketing technology . Based on the above-mentioned descriptions, the community services being conducted were: 1) Introduction of several media related to social media and marketplaces. 2) Demonstrating simulations in the use of digital business marketing applications. The program was attended by student entrepreneurs of FT Unnes who had a business for at least 1 year; a total of 48 persons. This program was held on July 18, 2023, at Building E7 FT UNNES. The resource person in this occasion was the owner of CV Bapak Pucung. The program outcome indicated an increase in students’ knowledge from the average pre-test score of 68 to 82 in the post-test. The assessment illustrated that 40% of students’ works were in the very good category, 40% were in good category, and 20% were in quite good category. 
Empowering Female Prisoners Through Makeup and Hairstyling Training to Improve Skills and Economic Independence at the Semarang City Women’s Prison Ifa Nurhayati; Erna Setyowati; Pramesti Adika Ratri
Jurnal Panjar: Pengabdian Bidang Pembelajaran Vol. 5 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/panjar.v5i2.37426

Abstract

The issue of social reintegration and rehabilitation, particularly for women in correctional institutions (Lapas), remains a significant challenge in Indonesia. Female inmates often face negative stigma, limited access to education and skill training, and significant economic hardship upon release. Their unpreparedness for life outside often leads them to relapse into criminal behavior. Therefore, a strategic approach is needed that can provide skills and build their self-confidence, so they can live productively and sustainable in society. One skill that can be developed is hairdressing and makeup, which has broad market potential in Indonesia. With the increasing demand for beauty services, skills in this field not only open up job opportunities but can also become a sustainable independent business. Based on initial observations at Semarang City Prison, it was discovered that knowledge of certain skills was urgently needed, as the inmates had never received training in these areas. This community service program aims to utilize hairdressing and makeup skills, with a focus on creating more productive and sustainable skills, both during their sentence and after returning to society. This program is expected to build self-confidence and increase economic opportunities for women’s success, so they can become independent and useful individuals both inside and outside of prison. This training was held at the Semarang City Women’s Prison on May 8-9, 2025, and used lectures, reflection, practice, and evalution methods. The training results showed that the participants developed skills and high levels of motivation and received full support from the prison administration. The program provided economic resources, self-confidence, and opportunities for independent entrepreneurship as compensation after serving their sentence.