Interkoneksi: Journal of Computer Science and Digital Business
Vol. 3 No. 1 (2025): June

The Influence Of Social Media On Generation Z Consumption Patterns In Indonesia

Alyani, Jihan (Unknown)
Putri, Lishe Indriani (Unknown)
Zidhan, Raihan Enandrisyah (Unknown)
Arthaditama, Dhiyaul Ikhsan (Unknown)

Article Info

Publish Date
03 May 2025

Abstract

Generation Z, as digital natives, are heavily influenced by social media platforms in various aspects of their lives, including their consumption patterns. This study will analyze how exposure to social media content, such as advertising, influencer marketing, and online trends, affects Generation Z's product, brand, and shopping behavior choices. This study is expected to provide a more comprehensive understanding of Generation Z's consumption dynamics in the digital era and its implications for marketing and business strategies in Indonesia.

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Journal Info
Interkoneksi: Journal of Computer Science and Digital Business
Website

Abbrev

i

Publisher

Penerbit Hellow Pustaka

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Interkoneksi: Journal of Computer Science and Digital Business is peer-reviewed journal published by Hellow Pustaka Publisher. The journal is aimed to publish research contributing to the development of theory, practice, and policy making in Computer Science and Digital Business. It therefore ...