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Interkoneksi: Journal of Computer Science and Digital Business
Published by Penerbit Hellow Pustaka
ISSN : -     EISSN : 30313910     DOI : DOI: https://doi.org/10.61166/interkoneksi
Core Subject : Economy, Science,
Computer Science & IT Economics, Econometrics & Finance
Interkoneksi: Journal of Computer Science and Digital Business is peer-reviewed journal published by Hellow Pustaka Publisher. The journal is aimed to publish research contributing to the development of theory, practice, and policy making in Computer Science and Digital Business. It therefore intends to create an interface between academic research and its practical application. The journal welcomes theoretical; technical; and applied articles that draw on all areas of Computer Science and Digital Business.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 30 Documents
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The Role of Websites as Marketing Communication Media for Digital Startup Businesses in Companies Brainly Cecep Teadi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.1

Abstract

The use of information and communication technology is now constantly evolving and diversifying to suit the activities of modern and sophisticated humans. Website is one of the most popular media for promotion today. Website has unlimited reach of time and space. To obtain a website as an effective medium for conveying information, a certain strategy is needed so that the website promotion activities carried out achieve optimal results. One of the companies that uses a website as a digital marketing medium is Brainly, which focuses on its feature, namely “question and answer”. This study aims to find out how to use a website as a marketing communication medium with a case study on the Brainly website. This study uses descriptive research methods. Data obtained from documentation studies of the appearance of the Brainly website. The results of this study are in marketing media through the website showing that Brainly has six aspects of The 7C Framework, namely the aspects of context, content, community, communication, connection, and commerce.
The Role of Affiliates in Consumer Purchase Interest in Online Shops in the Digital Business Era Erna Indasari
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.2

Abstract

The increasing development of science and technology today has brought very significant changes in the sales process. No more than that, the sales process is facilitated by the existence of digital systems, especially online. Online shops require sellers to apply the latest strategies and innovations to attract buyers to buy the products traded. One strategy that can be used by sellers is to market the products they sell using affiliate services as well as affiliate marketing techniques. Affiliate participation in the buying and selling process has proven to have a significant influence on the ongoing online buying and selling process. This is what will be the object of research using internet searching and library research methods. This method will collect data through internet media and library sources such as journals, articles and other related sources that will also be included. The results obtained through this research show that the existence of Affiliate Marketing played by Affiliators assisted by marketing intermediaries through social media has an impact on online sales because the Affiliators can influence the buying interest of consumers
Building Consumer Trust in E-Commerce (Survey: Wiralodra University Students) Hanifa Nur Fadilah
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.3

Abstract

This study aims to analyze the influencing factors and strategies that can be used to build consumer trust in e-commerce. Through a comprehensive literature review, this study identifies factors such as transaction security, data privacy, display quality, and information quality as important elements in building consumer trust. In addition, strategies such as ability, benevolence, and integrity also play an important role in increasing consumer trust. By understanding the importance of consumer trust and implementing appropriate strategies, businesses can strengthen customer relationships, increase loyalty, and achieve sustainable growth in an increasingly competitive environment. The research method used in this study is library research. Data is collected through analyzing various literature sources, including academic journals, books, research reports, and electronic sources related to consumer trust in e-commerce. Through this method, the research can provide deep insight into the theoretical foundations and empirical findings that exist in the literature related to consumer trust in e-commerce. The results of this study reveal some significant findings related to building consumer trust in the context of e-commerce. In this study, factors such as transaction security, data privacy, display quality and information quality were identified as key elements that influence consumer trust.
Economic Development of Digital Business Technology in Indonesia Detha Prasetio Kumara
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.4

Abstract

Information and Communication Technology (ICT) has become a necessity in this day and age, many people in Indonesia have used it in their daily lives. The dynamics of the economy cannot be separated from the development and advancement of technology, infrastructure, productivity and innovation. Scientific progress has an impact on technological progress. Disruptive innovation creates its own market that continues in the digital business sector (E commerce). Technological developments are also accompanied by the development of ways to convey information in communication so that activities become faster by using the internet with social media applications. This study aims to descriptive analysis of the development of E-Commerce through and estimate the influence of E-Commerce sector business on Indonesia's economic growth. Technological developments have brought rapid changes and intense competition. Human mobility, the distribution of goods, as well as the traffic of capital and information are rapidly developing through digitization. Changes in individual activities began to affect the transaction process they do, each individual does not depend anymore on traditional money but sudan uses virtual money and in the future all will be connected in this direction.
Utilization of Digital Marketing in the Development of MSMEs in the Era of Digital Technology Sofyan Hadinata
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.5

Abstract

Digital marketing is a promotional and market search activity through digital media online by utilizing various means such as social networking. The virtual world is no longer only able to connect people with devices, but also people with others all over the world. The existence of  MSMEs is expected to be able to spur the economy amid the economic slowdown that is happening today. The utilization of digital technology-based marketing concept (digital marketing) provides hope for MSMEs to develop into a center of economic power. MSMEs actors collaborate with digital-based promotional media and distribution media to earn the maximum profit. Today, almost all MSMEs businesses or even restaurant and fast food businesses use promotional media and digital marketing-based distribution media. Some businesses that tend to want to survive offline life are slowly experiencing setbacks. The type of food and drink business becomes the most widely held MSMEs business by MSMEs actors. Switching offline purchases into online (digital), will make it easier for MSMEs to expand marketing access. The role of digital technology has a significant influence on MSMEs. The emerging technology paradigm utilizes the stronger and sustainable potential of MSMEs. Social media and E-commerce can be a container of sale of MSMEs. It is known that MSMEs do not follow the maximum digital development, especially due to lack of knowledge about digital marketing.
The Effect of digitalization on Economic Development in Bengkalis Regency Siti Saidah; Shofiyan Hidayat; Nur Jihan Farisha; M Abdul Gapur
Interkoneksi: Journal of Computer Science and Digital Business Vol. 1 No. 1 (2023): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v1i1.6

Abstract

Digitalization in the economic sector certainly cannot be separated from the term digital entrepreneurship, which is often associated with "digital entrepreneurship", "digital economy", "creative industry", and "start-up". According to Dedy Permadi, digital entrepreneurship is an entrepreneurial activity that is supported by the use of technology. This term also refers to the development of innovation and creativity within an organization. Digital entrepreneurship carries responsibility in the form of design and implementation. As well as generating sales value through the production process and developing economic activities. This process is carried out through the use of various technologies and products supported by technology, namely Information and Communication Technology (ICT). Researchers used descriptive qualitative research methods in this study. In this research, various events and events that occurred are described and their nature contains facts, is systematic and accurate. The result shows a using of information technology in the current era, understanding digital economic activity actors is very important, especially for business actors in Bengkalis Regency digitalization has become an intermediary medium that supports the development of more creative and innovative skills in the economic sector, especially the economy in Bengkalis Regency. And also, in order to minimize the dependence of the people of Bengkalis Regency on honorary salaries and reduce APBN expenditure, the Bengkalis Regency government has carried out several activities that benefit MSMEs (Micro, Small and Medium Enterprises).
Negative Impact of Artificial Intelligence in the World of Image-based Editing Adelia Nur Fitriana; Vina Salima Mujahida; Ali Zainal Abidin; Ahmad Naufal; Muhammad Rizal Rafli
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.7

Abstract

Recently, artificial intelligence technology has been talked about by young people. Artificial intelligence is one of the developments in the digital era like this. This AI is artificial intelligence made by humans. AI is a branch of computer science. Over time, AI technology has played certain tasks and roles in everyday life, especially in the business world. It can be concluded that artificial intelligence, or artificial intelligence, learns from human experience to do human tasks in general. In the development of the world in this digital era, there are many crimes that are rampant. There is one AI technology that is used for crimes, for example, deepfake.
The Role of Parents in Developing Aspects of Children's Language Development Through Digital Technology Naura Shafwah; Navy Ana Saputri; Tsabita Muthmainnah
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.8

Abstract

This study highlights the crucial role of parents in facilitating children’s language development through the integration of digital technology. By analyzing parents’ interactions with technology, this study aims to deeply understand its impact on children’s language development and identify effective strategies to support this development. Involving parents in childcare in the digital era is an important aspect that needs to be understood comprehensively. The research approach involves observing how parents use technology in their daily interactions with their children. In addition, this study will explore concrete strategies that parents can adopt to ensure that technology is used positively to support children’s language skills. It is hoped that the results of this study will provide valuable insights, providing guidance for parents in facing the challenges and opportunities that arise in childcare in an increasingly digitalized era. The conclusions of this study are expected to make a significant contribution to the understanding of the role of technology in children’s language development and provide a basis for responsive parenting practices in this digital era.
The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors Ahmad Saputra; Muhammad Bintang; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.14

Abstract

This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study provides a strategy to increase consumer repurchase intentions by developing a positive and meaningful brand image.
Implementation of Anyflip-based online IPS E-module in Elementary Schools Eldyana Citra Laksita; Tiominar Febrianti Puspita Sari; Wilda Nur Laila; Nurdiansyah
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.15

Abstract

The progress of the times is increasingly integrating technology to improve learning in schools. By implementing Anyflip-based E-modules, an application can enable the creation of digital learning materials in an interactive format, especially in social studies learning in elementary schools. With this research, the author uses a qualitative approach with the method of literature study or literature research through sources. This research is prepared based on the principle of in-depth and detailed literature review but made simple so that readers can easily understand the essence of the application of online Anyflip-based social studies E-modules in elementary schools. The application of E-modules has great potential in implementing effective learning in primary schools.

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