International Journal of Health, Engineering and Technology
Vol. 4 No. 1 (2025): IJHET May 2025

The Effect Of Product Quality, Price And Promotion On Customer Satisfaction Of Honda Scoopy Motorcycles With Purchase Decisions As Intervening Variables At Honda Mina SPN Dealership, Ranah Batahan District

Septriana Sari (Unknown)
M. Hamid (Unknown)
Romia Romia (Unknown)

Article Info

Publish Date
04 Jul 2025

Abstract

The results of this research are  There is a significant influence of product quality on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer.  There is a significant influence of price on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer.  There is a significant influence of promotion on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is a significant influence of product quality on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer.  There is a significant influence of price on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer.  There is a significant influence of promotion on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence on purchasing decisions on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence of product quality on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant influence of price on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant effect of promotion on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer

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Journal Info
International Journal of Health, Engineering and Technology
Website

Abbrev

ijhet

Publisher

CV. AFDIFAL MAJU BERKAH

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Dentistry Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

Description

International Journal of Health, Engineering and Technology (IJHET) is to provide research media and an important reference for the progress and dissemination of research results that support high-level research in the field of Health, Engineering and technology. Original theoretical work and ...