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All Journal International Journal of Health, Engineering and Technology
Septriana Sari
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Dentistry Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

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The Effect Of Product Quality, Price And Promotion On Customer Satisfaction Of Honda Scoopy Motorcycles With Purchase Decisions As Intervening Variables At Honda Mina SPN Dealership, Ranah Batahan District Septriana Sari; M. Hamid; Romia Romia
International Journal of Health Engineering and Technology Vol. 4 No. 1 (2025): IJHET May 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v4i1.293

Abstract

The results of this research are  There is a significant influence of product quality on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer.  There is a significant influence of price on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer.  There is a significant influence of promotion on the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is a significant influence of product quality on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer.  There is a significant influence of price on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer.  There is a significant influence of promotion on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence on purchasing decisions on customer satisfaction for Honda Scoopy motorbikes at the Mina Spn Motor Dealer. There is an insignificant influence of product quality on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant influence of price on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer. There is an insignificant effect of promotion on customer satisfaction through the decision to purchase a Honda Scoopy motorbike at the Mina Spn Motor Dealer
Co-Authors M Hamid Romia Romia