Journal of Research in Social Science and Humanities
Vol 5, No 2 (2025)

Application of Business Model Canvas for Media Tech Startups VasTech

Aristarini, Nurul Arifin (Unknown)

Article Info

Publish Date
09 Jun 2025

Abstract

This research explores the application of the Business Model Canvas (BMC) framework in VasTech, a media technology startup in Indonesia, to enhance its business model and operational efficiency. Through a comprehensive situation analysis, primary data was collected via interviews with key executives, including the CEO and VP of Marketing, to understand the company's current business activities and challenges. The study reveals that the BMC facilitates a structured approach for startups to visualize their business models, enabling rapid adaptation to market feedback and fostering innovation. Ultimately, this research underscores the significance of the BMC as a dynamic tool for startups, providing insights into effective business model development and the potential for long-term success in a competitive landscape.

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Journal Info
Journal of Research in Social Science and Humanities
Website

Abbrev

jrssh

Publisher

UK Institute

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: ...