ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Vol. 6 No. 1 (2025): April

Analisis Pengaruh Customer Experience dan Persepsi Harga Terhadap Kepuasan Konsumen (Studi Kasus Pada Workshop Handgarage)

Akbar, Majdi (Unknown)



Article Info

Publish Date
30 Apr 2025

Abstract

This research aims to find out the influence of Customer Experience and Price Perception on consumer satisfaction in the Handgarage Workshop. This type of research is a causal associative research that aims to find out the influence of customer experience and price perception on customer satisfaction in the Handgarage Workshop. The data collection method is carried out through the distribution of questionnaires to consumers who have used the Handgarege Workshop service. The sample in this study is 15 respondents with non-probability sampling technique where the sample is taken non-randomly with purposive sampling. Data using multiple linear regression analysis method with the help of IBM SPSS 22 software application.The results of this study show that customer experience variables and price perception partially have a positive and significant effect on consumer satisfaction in handgarage workshops.

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Journal Info

Abbrev

alexandria

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal ...